Bounce rate
A visitor comes to your site. How many pages he visits. This is called bounce rate.
How to improve bounce rate
Bounce rate affects on your site ranking. It is a very important part of Search engine optimization.
As
much as your site bounce rate less be much better your site ranking and
performance. When a visitor visits your blog he decides in few seconds
to stay longer here and visit other pages or should leave. If your site
contents and information are useful and helpful then he will stay longer
and also visit many pages. Through which your site bounce rate will
reduce.
But
if he visits the first page and then closes then your site bounce rate
will increase instead of decreasing. What are the reasons of bounce
rate.
How the Bounce rate calculates
For
example; 100 people visited your site in which 60 people visited
another pages then your site bounce rate will 60% but all 100 people
visited only first page of your site and then quit then your site bounce
rate will be calculated 100%.
Reasons of high bounce rate
If
your site bounce rate is high then you should take care about some
things. If you want to reduce your site bounce rate then read this post
till end.
- Website design and color
Site
design effects on bounce rate. If your site design is irritated then
visitor will leave from the first page. Beside this, if you have
published a lot of materials on your home page then your site bounce
rate will also high.
2. Page loading time
The main reason of your site high bounce rate is page loading time. If your site not opens in 4 to 5 seconds then the visitor quits before opening your site page. Therefore it is very important to keep less your site loading time.
3. Less of mobile friendly
I
think you will know much that now most of the users come with
smartphones. You will have seen in stats of your dashboard that from 55
to 60% percent visitors come with mobile phones. If site contents are
not mobile friendly it also increases the bounce rate.
4. Low quality contents
The
most of the important factor is the content quality. If the contents
are not sufficient or have provided half information then it will also
increase bounce rate.
Importance of Bounce rate
Bounce
rate is very important for search engines. Through it The search knows
about a site that how much is it useful. If a visitor stay for a long
time and visits many pages then the search engine ranks your site
otherwise not.
How to decrease bounce rate
- Create high quality contents
It
is most important factor for your site. Write high quality contents.
Give much time to your site contents. Make your contents interesting and
unique.
2. Interlinking
Include
the links of your other posts in your every post. Through it you will
get two benefits. It will increase your pageviews as well as search
rankings. Visitor will easily click on the link and will help you in
reducing your site bounce rate.
3. Keep your page light
Do
not make your page heavier. Do not include a lot of images videos or
links etc. The visitors will feel difficulties and in result your site
bounce rate will increase. Therefore keep your pages light.
4. Keep homepage clean
This
is also a very important factor. Keep your homepage clean. Do not
publish a lot of posts on your landing or homepage. Make many pages and
then publish your posts on that pages. This will also reduce your site
bounce rate.
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