How to rank website well on Google search

We previously saw, in an article on Web social image, the challenges of writing for a website. We understand that have the good content, interesting, updated regularly and original content can bring a good of SEO, loyalty and satisfaction of your users, as well as in terms of notoriety for your website and your company.

When we write a unique content, we will get two main targets: users and search engines.

1. Try to connect with your audients and ask team want they are looking for

How do you know what to offer your audient if you do not know them? The most important and ask the right questions in order to draw a typical profile of your target: who are my readers, what are they looking for on my website? How do they arrive on my blog? Etc. .. Knowing who we speak to, try to find their needs and expectations will allow us to adapt the vocabulary used and our writing skill.

Again, the step of choosing keywords is very important. By putting ourselves in the skin of the user, we also consider the different keywords and expressions likely to be typed by Internet users.

Do not neglect this step. She is very important. Know also that Internet users are now more and more experienced on the web. They do not hesitate to type key phrases of 3 to 4 words or more, complex and precise expressions.

Internet users refine their requests, refine your keywords too!

2. Design a clear, concise and accurate article!

The writer should try to keep it simple and precise. Even if the subject is complicated, the editor must always try to remain understandable for the majority of his readers.

Do not hesitate to write simple sentences, while using key phrases, precise and easy. You do not have to repeat the same key word a thousand times, but on the contrary, choose multiple and diversified key words.

3. Apply the long tail

Let's try to work the long train! A little reminder ? Chris Anderson, who analyzed the e-commerce sites (Amazon) and found that the best sellers of a site bring less turnover than the sum of the thousands of small products . We should not target only the few top expressions where competition is very important, but rather dozens of key phrases.

4. Use fat and links

We already know, links are mandatory in an SEO strategy! The netlinking accordingly, internal links, have weight in the eyes of Google and allow to link information, feed the thirst of your user by offering other articles of the same subject or complementary. Putting important words in bold with a link to another page if possible is obviously a key and necessary factor when writing an article for the web.

For example: talking about duplicate content and putting it in bold with a link to the article of the agency can be appreciated by Google and even by your readers wishing to know more about the subject.

5. For a good SEO: Treat the title

The TITLE tag is the most important tag for SEO, so it is very important for the Google robot.

We must treat the title of the page, the title of the article and its subtitles, it is called hn tags. This is the opportunity to slip discreetly one or two keywords.

6. Use web tips

Numerous studies show that Internet users type more often without accent searches and that the results are slightly different depending on the keywords typed (with or without accent). It is the same for singular or plural words. If you have to use unaccented words or a small spelling mistake, one trick is to drag them into the ALT attribute, but use this practice in moderation.

It's up to you to see if you can include all the keywords and phrases you have chosen for your SEO, but above all try to STAY CREDIBLE! You are mainly talking to your users, who compared to the search engines are humans.